KVP
Brand identity for the leading Japanese venture capital firm
Brand identity for the leading Japanese venture capital firm
KVP is a leading venture capital firm that has backed more than 60 companies in Japan.
The Story
KLab Venture Partners, a corporate venture capital firm of the KLab Inc, changed its name to KVP to reposition itself as an independent venture capital.
The Metophors
We created a design brief from the discussions with the KVP team to explore their new visual identity. KVP's mission is to "Bring entrepreneurs' vision to the next stage."
Logomark Construction
We designed a symbol mark that could be enhanced as a pattern and proposed multiple typographies balancing it with the symbol mark.
Finalizing the logo
The final logo design consists of a bold, geometric, mono-color icon with a custom crafted typography.
