A venture capital logo

Brand identity for the leading Japanese venture capital firm

KVP is a leading venture capital firm that has backed more than 60 companies in Japan.

Project Type





3 weeks

The Story

KLab Venture Partners, a corporate venture capital firm of the KLab Inc, changed its name to KVP to reposition itself as an independent venture capital.

The Metophors

We created a design brief from the discussions with the KVP team to explore their new visual identity. KVP's mission is to "Bring entrepreneurs' vision to the next stage."

Logomark Construction

We designed a symbol mark that could be enhanced as a pattern and proposed multiple typographies balancing it with the symbol mark.

Finalizing the logo

The final logo design consists of a bold, geometric, mono-color icon with a custom crafted typography.