Shorts
Growth from Stories
Crafting Your Story Early
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Insights from Kevin Knight: How branding and marketing work together
TimestampS
00:00 Introduction
00:40 Kevin’s career journey
03:52 Early days at Facebook
06:02 Challenges with digital ads
09:56 Scaling a team from 600 to 3000
12:45 Marketing in B2B vs. B2C
15:27 How to use AI to help you
18:35 Why you need to start early
20:20 Growth strategy for any business
NOTEs
Kevin Knight’s LinkedIn
PODCAST GUESTS
Kevin Knight
CMO of Sidecar Health
Great design can make the most impressive effect on startup's velocity during its early days, which are the critical for the company's health.
Kaz Tamai
Founder at Zypsy
