Rewriting the rules of medicine
Client
Amber
CAPABILITIES
Branding, Web, Product
Partners
Andreessen Horowitz
SV Angel
Date
2023 - Ongoing
Amber Bio is improving how to design, build and test splice editors at scale through larger RNA edits – making gene therapy easier and generalizable to medicines.
Zypsy partnered with Amber Bio to bring their revolutionary approach to gene editing to life, while paying tribute to the precision craftsmanship that is the source of their success.
Zypsy partnered with Amber Bio to bring their revolutionary approach to gene editing to life, while paying tribute to the precision craftsmanship that is the source of their success.
Founding story
Founders Jacob Borrajo and Basem Al-Shayeb are pioneers in the CRISPR field and come from leading gene editing research institutions.
Amber Bio is developing a first-of-its-kind RNA writing platform, capable of editing thousands of diverse mutations with a single product.
Amber Bio is developing a first-of-its-kind RNA writing platform, capable of editing thousands of diverse mutations with a single product.
The logo design was inspired by the intricate strings that make up RNA molecules, symbolizing Amber Bio’s mission to transform gene editing.
The ChallengeAmber Bio is developing ways to treat the untreatable. Zypsy was tasked to develop a brand voice and identity that would engage researchers, scientists, grad students, and investors alike. We were to project Amber Bio’s mission, ambition, and commitment to change.
THE SOLUTION
Translating Amber Bio’s complex science and processes into an inspiring narrative and visual identity was key.
By focusing on the precision craftsmanship behind Amber Bio, we moved beyond technical complexity, telling the story of how they are transforming their industry – through branding that excites and invites their audiences.
By focusing on the precision craftsmanship behind Amber Bio, we moved beyond technical complexity, telling the story of how they are transforming their industry – through branding that excites and invites their audiences.
The website design features a secondary structure of RNA emerging from a piece of amber as visitors scroll, inviting them to learn how Amber Bio is literally rewriting the rules of medicine.
As Amber’s audience already works or is invested in a bio-related field, there’s no need to over explain. Smart copy and simple iconography let this extraordinary technology speak for itself.
It’s exciting how Amber Bio can make this futuristic technology feel so approachable. We wanted to capture that feeling through design and messaging.
It’s not just a name; the amber color scheme is inspired by the biological systems that underpin Amber Bio’s RNA editing technologies.
Technology-focused brands can often become lost in the complexity of their services and products.
By building on insights around the artistry at the core of Amber Bio, we captured their story of industry transformation in a way that inspires audiences to be a part of that change.
By building on insights around the artistry at the core of Amber Bio, we captured their story of industry transformation in a way that inspires audiences to be a part of that change.
