Your AI powered creator studio
Client
Captions
CAPABILITIES
Branding, Web, Product
Partners
Sequoia
Andressen Horowitz
Kleiner Perkins
Date
2021 - Ongoing
With over $100m raised in 3 years, a coveted spot at the top of the App Store and hundreds of thousands of users, Captions is one of video’s most exciting innovators.
Founders Gaurav Misra and Dwight Churchill were early evangelists of AI’s transformative potential, and have evolved Captions from a simple talking video app to an boundary-pushing, industry darling.
Founders Gaurav Misra and Dwight Churchill were early evangelists of AI’s transformative potential, and have evolved Captions from a simple talking video app to an boundary-pushing, industry darling.
Founding story
Captions is at the forefront of the AI revolution in video, offering creators everything from automatic editing tools and multi-lingual dubbing to fully AI generated videos featuring the world’s first 3D avatar.
The driving mission behind it all: simplifying creation, making professional-quality video accessible to everyone.
The driving mission behind it all: simplifying creation, making professional-quality video accessible to everyone.
The Challenge Our goal was to bring that mission to life, creating a brand that seamlessly blends professional, cinematic imagery with a sense of accessibility and ease.
THE SOLUTION
The first step was to help the brand evolve from it’s Gen Z focused roots, just as the product had done.
To achieve this, we created a modern, inviting aesthetic, pairing approachable san-serif fonts with powerful pops of color.
To achieve this, we created a modern, inviting aesthetic, pairing approachable san-serif fonts with powerful pops of color.
Then, each video on the website was crafted to connect together as part of a singular journey.
The result is a powerful but relatable narrative, as visitors are guided through the creative process from start to finish, highlighting Captions’ role as their one and only tool for every step of video creation.
The result is a powerful but relatable narrative, as visitors are guided through the creative process from start to finish, highlighting Captions’ role as their one and only tool for every step of video creation.
Striking, cinematic imagery was balanced with an everpresent focus on people.
Captions might be a groundbreaking suite of tech, but at its heart it’s all about enabling human creativity.
Captions might be a groundbreaking suite of tech, but at its heart it’s all about enabling human creativity.
We crafted a balanced, conversational tone that emphasizes the exciting possibilities of the tools without seeming cliched or overhyped.
PRODUCT DESIGN We also worked on the product, helping Captions evolve the experience to make cutting-edge AI central to its identity.
The Challenge
Working closely with Captions, we transformed it from an AI subtitling tool for Gen Z into a cross-platform solution that fully integrates advanced AI and a unified design system.
In the process, we moved it from macOS to a web-based platform to ensure the brand was truly embracing their mission of providing creative support for everyone.
In the process, we moved it from macOS to a web-based platform to ensure the brand was truly embracing their mission of providing creative support for everyone.
THE SOLUTION Streamlining the design process from discovery to wireframe testing, the Zypsy design team developed intuitive interfaces that guide and enable users on their journeys.
Embracing the challenges of developing a new approach and transitioning to a web platform, we realigned efforts and built a cohesive design system in two months, optimizing core features for scalable growth.
Embracing the challenges of developing a new approach and transitioning to a web platform, we realigned efforts and built a cohesive design system in two months, optimizing core features for scalable growth.
Beyond AI-powered video generation, the Captions video editor offers AI features for easy caption editing, effects, and clip adjustments. Custom caption styles and more enhance the user experience, making it an intelligent and robust editing tool.
AI Features
The video editor features comprehensive AI tools for music generation, avatars, key moment extraction, lip dubbing, face recognition, and camera focus.
We created the new cohesive design system in two months, with reusable elements and components that streamlined processes, ensured consistency, and supported scalable growth.
From ideation to recording, post-production and distribution, Captions removes the friction from the process so creators can focus on telling stories.
Captions by the Numbers
Series C Funding
$60mil
Conversion Rate
66.75%
Downloads
10mil
Median Time to Convert
15.2min
“Partnering with Zypsy was the smoothest experience I’ve had working with any design firm of any kind, ever. They far exceeded my expectations.”
Dwight Churchill
COO
,
Captions
Awards
& Recognition
& Recognition
AWWWARDS
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