Your AI powered creator studio
Client
Captions
CAPABILITIES
Branding, Web, Product
Partners
Sequoia
Andressen Horowitz
Kleiner Perkins
Date
2021 - Ongoing
Recording, captioning, editing, and adding effects to social media videos can be time-consuming. Enter Captions: the first AI-powered, all-in-one creator studio that automates and simplifies the process.
Zypsy partnered with Captions to build their brand identity and product, earning recognition from Awwwards for the Captions website.
Zypsy partnered with Captions to build their brand identity and product, earning recognition from Awwwards for the Captions website.
Founding story
Gaurav Misra and Dwight Churchill founded Captions to empower video creators to tell bolder stories with ease.
With a strong focus on AI, Captions is leading the way in AI-powered video generation. Initially a video captioning app, Captions evolved into a comprehensive solution for video creation, addressing creators' pain points and eliminating the need for multiple tools.
Captions recently raised $60 million in Series C funding, led by Kleiner Perkins.
With a strong focus on AI, Captions is leading the way in AI-powered video generation. Initially a video captioning app, Captions evolved into a comprehensive solution for video creation, addressing creators' pain points and eliminating the need for multiple tools.
Captions recently raised $60 million in Series C funding, led by Kleiner Perkins.
The Challenge Zypsy was tasked with bringing Captions expanded vision to life, helping them reach a broader audience by repositioning the product as an all-in-one tool and Captions as the leader for AI-powered video features.
Alongside redesigning the app, we were to develop a new strategy and branded assets, including a completely new website. We were to project a sense of maturity that would resonate with a broader audience and bring the brand to life with a feeling of human warmth. Captions showstopping AI features were to take center stage.
THE SOLUTION
By focusing on the human application of Captions, the Zypsy team crafted branding and assets that present the value of the product with energy and warmth.
We told the story of technical excellence through the lens of joyful user experiences.
We told the story of technical excellence through the lens of joyful user experiences.
Each video on the website was crafted to connect together as one kinetic journey, seamlessly guiding visitors through the creative process. A moody, dark-mode brand aesthetic conveys a tech-forward position while remaining human-centric and inviting.
Moving from a Gen Z-focused visual language, Zypsy brought Captions to a wider spectrum of users. By emphasizing the impact Captions AI tools can make for any creator, we opened the door for everyone, while presenting the brand as a leader in AI – not a follower.
Tone and messaging were crafted to reflect the brand’s vision of effortless and effective storytelling.
PRODUCT DESIGN We transformed Captions from an AI subtitling tool for Gen Z into a cross-platform solution, integrating advanced AI and a unified design system. In the process, we moved Captions from macOS to a web-based platform for better creator support.
The Challenge
Captions expanded by streamlining the process of multi-video editing, while pioneering a novel text-based video editing concept that breaks away from traditional timelines. Reimagining all aspects of the app, we were tasked with bringing Captions AI-powered capabilities to life.
We have been collaborating with Captions for over three years to provide advanced features and to support their goals. Through each engagement and challenge, we have exceeded their expectations.
THE SOLUTION Streamlining the design process from discovery to wireframe testing, the Zypsy design team developed intuitive interfaces that guide and enable users on their journeys.
Despite challenges in developing a new approach and transitioning to a web platform, we realigned efforts and built a cohesive design system in two months, optimizing core features for scalable growth.
Despite challenges in developing a new approach and transitioning to a web platform, we realigned efforts and built a cohesive design system in two months, optimizing core features for scalable growth.
Beyond AI-powered video generation, the Captions video editor offers AI features for easy caption editing, effects, and clip adjustments. Custom caption styles and more enhance the user experience, making it an intelligent and robust editing tool.
AI Features
The video editor features AI tools for music generation, avatars, key moment extraction, lip dubbing, face recognition, and camera focus.
We created the new cohesive design system in two months, with reusable elements and components that streamlined processes, ensured consistency, and supported scalable growth.
From ideation to recording, post-production and distribution, Captions removes the friction from the process so creators can focus on telling stories.
Captions by the Numbers
Series C Funding
$60M
Conversion Rate
66.75%
Daily Users
100k+
Median Time to Convert
15.2min
The Zypsy team bought into Captions' new vision and, in turn, they bought into our vision for bringing their brand to a wider audience. By trusting in our process and capabilities, we were able to bring all of our advanced skill sets to bear on the project and deliver something truly special across branding and product design.
“Partnering with Zypsy was the smoothest experience I’ve had working with any design firm of any kind, ever. They far exceeded my expectations.”
Dwight Churchill
COO
,
Captions
Awards
& Recognition
& Recognition
AWWWARDS
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