Empowering Creators Everywhere
Client
Curastory
CAPABILITIES
Branding, Web, Product
Partners
Elysian Park
Date
2024 - Ongoing
Working at ESPN, Tiffany Kelly saw firsthand how social media was redefining the media landscape.
Legacy media was dwindling. Independent creators were redefining video, while advertisers were asking how they could tap into this new wave of content.
The answer was Curastory. It empowered creators, connecting them to advertisers and quickly earned Tiffany a spot on Forbes' 2023 30 Under 30 list.
Legacy media was dwindling. Independent creators were redefining video, while advertisers were asking how they could tap into this new wave of content.
The answer was Curastory. It empowered creators, connecting them to advertisers and quickly earned Tiffany a spot on Forbes' 2023 30 Under 30 list.
the product
Curastory makes it easy for creators to produce, distribute, and monetize their videos.
Its powerful suite of tools gives them everything they need to create compelling content. Then, it connects them directly with advertisers and helps them get paid.
And it’s not just creators who win. Those same advertisers finally have a way to programmatically buy content from creators, solving one of the major hurdles of shifting away from legacy media.
Its powerful suite of tools gives them everything they need to create compelling content. Then, it connects them directly with advertisers and helps them get paid.
And it’s not just creators who win. Those same advertisers finally have a way to programmatically buy content from creators, solving one of the major hurdles of shifting away from legacy media.
The ChallengeWe needed to showcase that this was a product made “by creators, for creators.” That Curastory understands their experience inside-out, and has crafted a tool that frees them to focus on what they do best.
“Video advertising spend more than doubled from 2020 to 2023 in the U.S.”
Interactive Advertising Bureau (IAB)
THE SOLUTION
We created a fun, eye-catching brand identity that focuses on the people behind the lens.
Whether they love cooking or beauty, travel or sports, Curastory is a home for any creator that wants to craft something truly special.
Whether they love cooking or beauty, travel or sports, Curastory is a home for any creator that wants to craft something truly special.
The new Curastory logo features a stylized red "C" with a play button in negative space.
Curastory’s new visual identity combines a colorful mix of photography, illustration, and product shots to create an bold, attention-capturing vibe.
We focused on tangible benefits to show creators what it’s like to create, distribute, and earn on the app.
The new brand voice is confident yet conversational, clearly conveying how Curastory can take creators’ content game to the next level.
“The Zypsy team went above and beyond what I had imagined our brand and website redesign could look like. Every piece of my feedback and vision were always executed thoughtfully and on time. They are a team of standout designers that I recommend to every founder in the market for a marketing and product design copilot.”
Tiffany Kelly
CEO
,
Curastory
As Curastory continues to grow, we're excited to support them with everything they need to shape the future of the creator-economy.
