Working with
Zypsy
We empower promising startups across the seed-to-growth trajectory, with scalable and multidisciplinary design and branding solutions at every stage of their journey.
Branding & product design
We provide everything you need to take your brand from 0 to 100 and your product from concept to market. The goal of our initial engagement is to move your business from the pre-seed to the seed stage. This means getting you to the point where you've built something impressive that will enable you to raise money on a larger scale.
Brand strategy & identity
Bringing your brand to life by exploring and developing your positioning, mission, vision, core values, brand personality, visual identity, and design systems.
Website design
Providing a rock-solid foundation for your brand through exploration, discovery, and development—including visual exercises, high and low-fidelity wireframes, UX/UI design, and Webflow development.
Digital product design
Whether building from zero or redesigning an existing product, our team has the skills and knowledge required to craft the best possible version of your product—including UX auditing, UX/UI design, prototyping, design systems, NFT design, and copywriting.
Pitch deck
Get the skills you need to meet your objectives through on-demand access to additional support whenever you require it—including pitch decks, storyboarding, explainer videos, illustration, animation, and brand photography.
Content strategy
Forge connections with your customers, build your brand presence, and drive sales by developing a robust content strategy. Consistently deliver high-quality, engaging content—including blog posts, Twitter threads and posts, LinkedIn posts, user testimonials, and white papers.
How we do it
We’ll tailor each project to your unique needs and will always be readily available to offer the guidance and support required to meet each new objective.
PHASE 01
- Brand workshop
- Tone of voice exploration
- Associated research
- Competitor and audience analysis
- Visual design exploration
- Logo exploration
- Brand values exploration
PHASE 02
- Brand synthesis
- Low-fidelity wireframes
- Brand values
- ToV development and copywriting
- Mission, vision, and positioning statements
- Logo design
- Moodboards
PHASE 03
- High-fidelity wireframes
- Populating wireframes with copy
- Logo design selection and development
- Refining brand values
- Developing design systems
- Refining mission, vision, and positioning statements
PHASE 04
- Final website copy
- Development of collateral to support launch
- Website development
- Social media asset creation
PHASE 05
- Webflow development
- Brand guidelines
- Social media asset delivery
PHASE 06
- Delivery of launch collateral
- Website launch
PHASE 01
- UX audit
- Research and exploration
- Strategy and roadmap
- Competitor and audience analysis
- User interviews and journeys
- Information architecture
PHASE 02
- User flows
- Wireframes
- Prototypes
- Design system development
- Aligning on benchmarks
PHASE 03
- Visual directions
- Visual application
- Product launch
- Ongoing stewardship
PHASE 01
- Content strategy workshop
- Tone of voice exploration
- Discussing current and prospective social calendars
- Exploring and defining core objectives
- Exploring and defining key messaging
- Competitor and audience analysis
PHASE 02
- Delivery of content strategy synthesis
- Delivery of content strategy overview
- Delivery of proposed action plan
PHASE 03
- Defining monthly scope of work
- Delivery of social guidelines
- Delivery of example content
PHASE 04
- Recurrent delivery of agreed content
- Monthly performance analysis
- Monthly meetings with Zypsy team
PHASE 01
- Pitch deck writing
- Pitch deck visuals
- Presentation preparation
- Audience personas
- Defining content types & channels
PHASE 02
- SEO keyword analysis
- App store assets
- Social media assets
- Blog copywriting
- Twitter thread copywriting
- Posting calendar
PHASE 03
- Video Production
- Illustration packages
- Animations
- Promotional campaigns
- Google Analytics set up
PHASE 04
- Datasheets
- One-pagers
- Print materials for conferences
- Conference booth graphics
Tell us about your startup
Continuous partnership
Engaging with Zypsy does not stop with launching your brand and product. It’s a continuous partnership.
Launch Plan
Growth Plan
Scale Plan
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