Brand Strategy
Guiding our partners through each stage of brand development, our brand strategy team is focused on building a brand identity that is true to your team and delivering messaging that differentiates you from the crowd.
What is Brand Strategy?
At Zypsy, the brand strategy process is a continuous dialogue between our team and our partners. Working in close collaboration, we apply our best practices and hard-earned knowledge to translate the vision you have for your brand into reality.
To begin, our team gains a deep understanding of your brand via workshops and collaborative sessions. Building on our knowledge of your brand, we then create the core components of your brand identity, including your positioning, mission, vision statements and more. These components act as the foundation for all other brand work, informing key messaging, website copy and much more.
From the brand workshop, to information synthesis, to the final copy on your website – brand strategy is a process of distilling the ingredients of your company into a brand that is recognizably different and true to your beliefs.
Research & discovery
For brand strategy, the initial phase of our brand sprint focuses on learning about and understanding your startup — building a solid foundation of knowledge regarding your goals and aspirations.
Brand workshop
Tone of voice exploration
Associated research
Competitor and audience analysis
Brand values exploration
Brand synthesis
Brand building & strategy development
In the second phase, our brand strategy team develops the core components of your brand, including your mission, vision and positioning statements. With the critical pillars of your brand strategy in place, our team then crafts website copy tailored to your brand personality and objectives.
Refining mission, vision, and positioning statements
Refining brand values
Website copy
Brand launch & further activity
In the final stage of the brand sprint, our team puts the final touches to your website copy and delivers your brand guidelines. Beyond the brand sprint, we will continue to work closely with you, suggesting new activities to push you forward, be that additional website pages or a unique content strategy.
Final website copy
Brand guidelines
Website launch
Additional website pages
Content strategy
“Partnering with Zypsy was the smoothest experience I’ve had working with any design firm of any kind, ever. They far exceeded my expectations.”
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