Simplify operations across your clouds

Zeet allows developers to bypass the complexity involved in operating services, apps and infrastructure by centralizing everything they need. By placing the tools and technology required to build and deploy faster and smarter within arms reach, Zeet accelerates development by reducing costs and the time it takes to bring new offerings to market.

Zeet engaged Zypsy to partner in bringing their brand to life. We were tasked with crafting a visual and verbal identity that perfectly reflects the power of their products and the spirit of their company.

Core to our challenge was building a brand that could uphold Zeet’s developer-first approach, but also connect with and appeal to start-up founders and enterprise leaders.

From the outset, the Zypsy team knew that to brand and position Zeet effectively, we needed to mold a strategy and identity that would leverage two pivotal elements — the all-encompassing nature of the service and the possibilities that it unlocks.

Mission, vision and position statements were crafted by working in close collaboration with the Zeet team. By listening and learning from Zeet, we were able to develop statements that would act as guiding lights for understanding and cementing where they are now, where they are going next and who they are as a brand.

Key messaging was developed to promote Zeet as the easiest and fastest way to unlock and leverage the utility and possibilities of development platforms.

Zeet spans a vast range of users and use cases. We considered Zeet's eclectic audience when developing the website's information architecture, with multiple landing pages created and tailored to the needs and wants of each user type.

The team looked once more to the octopus metaphor when designing the site. A single green tentacle playfully connects each section of the landing pages, as Zeet connects multiple services and stages of development.

UI and code snippets are used throughout the site to demonstrate and easily convey the multitude of features and benefits that Zeet offers.

Zeet’s tone of voice was crafted to mirror their purpose and ability to help developers fulfill their ambitions. Empowering messaging relating to building faster, smarter and easier spans the length and breadth of the website, presented in headlines and body copy. Zeet’s verbal identity embodies their can-do attitude with language that is always upbeat and inspirational.