The AI collaborator for every workplace

In partnering with Zypsy, Zylon sought the strategic and design expertise required to bring their brand vision to fruition. We were to create a unique identity that would extoll the benefits of their products while positioning them as the most impactful and secure AI on the market. Core to the challenge was communicating their story of transforming workplaces, ease of use and top-grade security.

Unlike other AI tools on the market, Zylon is simple to grasp and does not require technical or prompt engineering skills. Anyone can learn and work with Zylon. Any business can benefit from its ability to proactively execute tasks, enhance collaboration and bring new expertise to any project. Through collaborative sessions with the founders, we arrived at Zylon’s positioning: “The AI collaborator for every workplace”.

Working together with the Zylon team, Zypsy developed and delivered a brand strategy and visual and verbal identity that captures the power of Zylon. Through each branded communication, we tell the story of Zylon’s mission to augment workforces, foster innovation and enable better collaboration, while ensuring 100% safety and privacy of data.

Centered on the concept of “The AI collaborator for every workplace”, our team developed the foundational elements of the Zylon brand, from mission, vision and positioning statements to unique brand values.

To present the fun and friendly nature of working with Zylon, our team developed a punchy and colorful design system. Three-dimensionally rendered graphics and animations of rich pastels tell the story of how Zylon works and what it can bring to any team. Playful animations are used to demonstrate workflows and bring life to the website, inviting visitors to sign up and experience the joy of working with Zylon for themselves.

The logo mark is used continuously within the site to create a visual throughline that recalls the brand, while presenting various facets of Zylon’s functions and benefits.

A tone of voice that is simple, friendly and warm was crafted for Zylon’s verbal communications, conveying the brand’s helpful and positive nature — like an inspiring co-worker who offers guidance at every turn. Key messaging relating to ease of use, heightened collaboration and providing new expertise was developed for each of the brand’s audiences, from startups to enterprises.

Throughout the website, our team delivered copy that succinctly and simply tells the story of workplace transformation enabled by AI, while clearly outlining the features and benefits that makes Zylon stand out from the crowd.